A campaign is one send to many people at once, from a phonebook. For whoever answers, it matters for a practical reason: the moment the broadcast goes out, the replies all land in the Inbox.



The result


Mass failure is the phonebook, not the channelWhen many sends fail at once, it is almost always numbers without the country code, with an extra digit, or deactivated. The verifier sorts that out before the next broadcast.
The wave that follows

Agree on who covers the first hourReplies to a campaign arrive concentrated in the first sixty minutes. If nobody is rostered, the conversation goes cold and the whole broadcast yields half of what it could.

- Whoever replies already knows about the offer — do not repeat it all.
- Go straight to what they asked.
- Label the conversation so the campaign's return can be measured later.