Recovery gathers the conversations that stopped halfway, with no outcome — the customer asked, you answered, and they vanished. It is the list of money left on the table, and almost always the biggest one in the operation.

Start with the most recentA conversation stalled for two days comes back easily; one stalled for two months rarely does. Working top-down by stall time pays off far more than attacking the whole list.
Understand before you write
- Stopped at the price — the follow-up needs to bring terms, not repeat the figure.
- Stopped at the delivery time — if it changed, that is the news.
- An unanswered question — that one is on us; pick it up by answering.
- They simply forgot — a short reminder settles it.

Following up is not chasing paymentSo, are you taking it? closes the door. Hi Juliana! About the night kit you asked about — a new batch came in today continues the conversation from where it was and asks for nothing.
The automatic part

When the automation is on, it sends the first follow-up by itself. If the customer replies, the conversation returns to the Inbox and becomes yours — that is where you come in.

Three attempts is the limitPast that, insisting burns the company's number (WhatsApp measures blocks and reports) and annoys exactly the people who might have come back on their own later.