While the Inbox is today, the CRM is what has not closed yet. Each column is a stage of the sale and each card is an opportunity tied to a contact.

Recording it

Write down the next step, not just what happenedCalled, no answer is half of it. Called, no answer — agreed to try again Thursday morning is what makes the card work when you come back to it.

A stalled card is a sale going coldAn opportunity sitting in the same column for a week rarely improves on its own. Either it moves, or it is worth marking as lost and freeing your attention — leaving it there only inflates the funnel.
Leads




- Start with the new leads.
- Read the message and the form answers.
- Get back to them on WhatsApp with the answer already in hand.
- Mark as contacted so a colleague does not repeat the call.
- If it became an opportunity, create the CRM card.