Instagram comes into Heyoo through three separate doors: direct, comments and the profile menu. Each one is its own source — and that is what lets you handle each in its own way.
The direct in the inbox
Direct messages land in the same queue as WhatsApp, with the Instagram badge. Replying is identical — same box, same attachments, same labels.
Instagram's window is shorter than WhatsApp'sMeta limits what can be sent after a stretch with no interaction from the user. Replying fast is not just good service: it is what keeps the window open.
The DM Bot
It answers the first message without depending on someone being online. On Instagram that matters: a good share of the direct arrives outside business hours.
- Greeting — who is answering and what can be done there.
- Menu — paths, instead of asking the person to type.
- Way out to a human — mandatory, and visible from the first screen.

Comentário vira conversa
A comment becomes a conversation
Separe vitrine de atendimentoInstagram's best-known format: whoever comments a word gets a public reply and a private message with the link. The comment lifts the post's reach and the conversation carries on in private.
The public reply is read by everyone who passes the post — keep it short and friendly. The link, the price and the real conversation go in the private message.
- Montar o fluxo do DM Bot com ramificação.
- Pelo aplicativo você acompanha, responde e liga/desliga.